Gracia Burdeos, CEO of SPB, has been named Professional of the Year at the MIA Awards organised by the Mediterranean Marketing Club, which were presented last night during the 10th Mediterranean Marketing Night.
An award sponsored by Equipo Humano and which recognises those professionals who inspire the people around them and are a benchmark to follow. People who are admired and respected both professionally and personally. According to the jury, this award to Gracia Burdeos recognises the impulse, from the highest management, the marketing perspective throughout the company.
Gracia Burdeos, who shared the nomination with Carmen Silla, Marketing Director at Jeanologia, and Mario Fontán, Marketing Director at BigBuy, congratulated the nominees, the Marketing Club and Equipo Humano for this recognition, which she dedicated « to the entire SPB team who make possible all the challenges we have ahead of us ». The CEO of SPB also wanted to remember her family for their support at all times, especially her father and president of SPB, Miguel Burdeos, who was present at the event.
The Mediterranean Marketing Night has been held for ten years and, with the presentation of these MIA Awards, aims to highlight the companies, initiatives and professionals who stand out for their contribution to marketing as a successful business philosophy.
The winners in the other categories were:
MIA Product or Service Innovation Award for miniland
MIA Social Marketing Award to Valencia Basket Club
MIA International Marketing Award to Vicente Gandía Winery
MIA Customer Experience Award to Ribera Group
MIA Best Campaign of the Year Award to Dacsa Rice
Also receiving special recognition for all the work of its companies and professionals during the pandemic was FEDACOVA, the Agri-Food Business Federation of the Valencian Community.
The evening was closed by Toni Nadal with the conference « Everything can be trained » in which he spoke about self-demand, resilience and the management of success and failure.