Mission, vision
and values


To serve, protect and please consumers, customers and society with cleaning and disinfection solutions for home and personal care.


To be the preferred innovation and sustainability partner for the world's leading retailers and manufacturers.


Pursuit of excellence

Talent, experience, agility and a customer and outcome focus. Our desire for improvement never ends.


Integrity, honesty, rigour, close contact and communication characterise our work.
Working with passion, committed to society and the planet.


We create and link ideas in search of the one that allows us to add value.
We are constantly evolving and anticipating future needs: we do not wait; we initiate new paths.