We listen. We innovate. We create.
We want a better life for people.
We care about what is around us; we care about who is around us.
For our brands and retailers
The best way to create value for our customers is to create value for the end consumer.
Our goal is to develop products that meet the needs of the most exacting brands and retailers.
In-depth consumer insights have led us to develop proprietary brands that deliver on market requirements, based on the SPB principles of sustainability and constant improvement.
How do we do it?
Consumer insights, categories and market trends are behind the need to create products that meet the demands of all. These insights are fed into three pillars grounded on active listening and integrated through the desire for constant improvement.
Research
Marketing intelligence. Use of digital technologies, social media, dashboards and other tools to collect, classify and analyse data on end consumers and their needs. Analysis of global market status and trends, as well as competition. Category management. Detection of new opportunities uses and lifestyles.
Analysis of global market status and trends, as well as competition.
Category management. Detection of new opportunities uses and lifestyles.
Innovation
R&D Centre. Search for unique solutions that meet consumer and market demands.
Creation of increasingly better formulas: more efficient and sustainable.
Our research is conducted in the context of deep respect for the work of our professionals and the environment.
Development
We make ideas happen. We pivot our products to each market’s needs and specificities.
We leverage our insights to advise on the most suitable products and strategies.
We produce a range of products in our plants with over 250 references where new solutions continue to be added.
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